OUR PHILOSOPHY

Resorts are our passion, Results are our promise!

Exceptional luxury brands deserve exceptional consultancy and marketing. With years of experience in the innovative international luxury travel arena, World Resorts of Distinction (WRD) collaborates with our world leading clients to create bespoke branding campaigns in order to elevate the Resort to market.

WRD is a luxury Resort Sales & Marketing Representation agency. We market a collective of boutique resorts committed to delivering luxury, emblazoned with cultural enrichment, in some of the world’s most beautiful destinatons. Simply put, we connect your luxury Resort to the masses through innovative and on trend sales and marketing representation. Globally!

With offices in Australia, New Zealand and North America, the WRD team connects resorts to a truly global network of online and offline distribution channels, delivering a premium resort portfolio expertly to these key markets.

WRD is much more than just a marketing team. We become a genuine extension of the resorts’ operations, tailoring innovative sales, marketing and social media strategies unique to each individual property. With a contagious enthusiasm for style and innovation, WRD is committed to exceeding expectations, quality, consistency and success without compromise.

Each member of our team has been selected because of their knowledge and love of travel, their range of industry and media contacts, their ability to take a holistic, strategic approach to a client’s business needs and their determination to deliver exceptional results.

SERVICES

ONLINE DISTRIBUTION

INCREASE YOUR PROFIT BY DRIVING DIRECT SALES….
methods of distribution, proving to be the most cost-effective tool for generating more enquiries
and bookings. WRD offer comprehensive online solutions, which are essential if you want your business to stand out in the increasingly competitive and fast paced online world. The importance of perfecting your online presence cannot be overestimated.

Our services include;
• Online Strategy and Development
• Online Travel Agencies (OTAs) management
• Online Yield & Inventory Management
• Content management
• Third Party Travel Sites
• Channel Manager engagement
• Review of Website effectiveness
• Direct Bookings via WRD promotions

SALES & REPRESENTATION

BE INCLUDED IN EVERY IMPORTANT CONVERSATION…
We are a team of experts and placed to manage all of your Resort Sales & Marketing Representation needs. We have a strong sales focus and understand the importance of being in all conversations. Our services are diverse and include,

  • Contracting and Price Strategy
  • Tactical Sales and Campaigns
  • Travel Trade Sales Calls
  • Bi-monthly Newsletters
  • Optimising Yield and Revenue
  • Implementation of Sales Incentive Programmes
  • Organisation of Familiarisations and Educationals
  • Resort Representation at Consumer and Trade Shows
  • Agency Staff Training
  • Collaborative Sales Events & Promotions
MARKETING & BRANDING

ITS MORE THAN JUST SELLING THE STEAK, LET US HELP YOU WITH THE SIZZLE…
A properties brand and positioning are two of the key components for success. WRD will work with you to showcase your commitment to excellence while distinguishing your defining qualities. We will write a customised Annual Sales & Marketing Plan accompanied with the Preparation of Annual Budget and focus on the following services;

• Contracting & Negotiation
• Rate Strategy & Planning
• Trend and Market Analysis including Forecasting
• Negotiation of Brochure Placement and Proofing
• Database Management
• Brand Positioning & Development
• Competitor-Based Positioning
• Quality Positioning, Value or Price Positioning
• Target Market Positioning
• Incentive and referral programs

SOCIAL MEDIA

IF YOU’RE TALKING TO EVERYONE, YOU’RE TALKING TO NO ONE!
Using social media enables small properties a cost effective opportunity to have a greater reach to a targeted audience. If implemented correctly, marketing with social media can bring remarkable success to your business. We have a team that will assist and develop a fool proof social media strategy to ensure, increased Web Traffic, direct conversations, brand association, communication and interaction with key audiences. Key focus are on consistent content, authentic message, maximising user engaged content, brand collaborations and cross promotions.

Platforms we use are

  • Facebook
  • Google +
  • Pinterest
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • NB. as the online platforms evolves so do we.
PR & BLOGGER RELATIONS

BRANDING COLLABORATIONS = REACH

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Our social influencer and media partners are instrumental to a resorts reputation, proving to be one of our biggest assets. The support of the trade & consumer press, plus prolific blogger and social influencers, can be key to showcasing your property assuring a competitive edge.

WRD will work on ;

  • Content Creation
  • Resort Launch PR
  • Travel Editor Relations & Collaborations
  • Brand Collaborations & Partnerships
  • Implementing and Managing Media/Influencer Famils
  • Press Releases
  • Editorial material
  • Media Evaluation
  • Networking and Website material
  • Blogger Collaborations
  • Blogger Content Creation
GRAPHIC DESIGN

IT’S ALL ABOUT THE PACKAGING…
With a professional in-house graphic designer to service design projects of any size or medium, we have your visual communication needs covered from concept to completion.
Managing the entire process in-house from brief development, copy writing, graphic design, overseeing production and delivery, means our services are expertly efficient, timely and expedient.
Our expertise covers print and digital media Including;

  • Brochures
  • Flyers
  • Advertisements
  • Presentation materials
  • Stationery
  • Merchandise
  • Promotional collateral
  • Display banners
  • EDM design and distribution
  • Web pages and more.

Whatever the format, we can take your brand and bring it to life.

THE WRD TEAM

 

LET US GET YOUR VOICE TO MARKET

 

BRANDING YOU TO THE BEST STORYTELLERS

The Ultimate Sellers : Retail Agents

 

CONNECTING YOU TO A WORLD OF CURIOUS TRAVELLERS

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Are you interested in becoming a part of our WRD Portfolio?

Our iconic luxury resort marketing company specializing in resort representation, is waiting to hear from you! We are a Collective of Independent Hotels & Resorts, with one thing in common; a passion for curing the wanderlust appetite of travellers world wide. Our clients are the best of the best, and we market them that way.

We are not limited by location, and to us, the size of your Resort does not matter. Whether you’re boutique or luxury, in the Pacific or Paris, are iconic or brand new, let us get your resort to market.

We can give your Resort a Global Brand Presence, or a local voice. It’s your choice. WRD is the leading luxury resort Representation company, and we pride ourselves in how we brand your Resort. Our portfolio is exclusive, and we welcome Resorts who are chic, boutique and totally unique. If you are searching for a voice in the market, or a full sales & marketing team, we can help you with a customized quote.

 

THE CONCEPT

MARKETING FINDS CUSTOMERS. BRANDING CREATES AMBASSADORS. LET US BRING YOUR RESORT TO LIFE BY CONNECTING YOU TO THE STORYTELLERS. EACH RESORT WITHIN OUR PORTFOLIO IS HAND-SELECTED FOR ITS STUNNING AND EXOTIC PRESENCE IN THE WORLD.

REGISTER YOUR INTEREST TO BECOME A WRD RESORT

  • Marketing Manager, General Manager, Owner etc.